Het HEM Homebase revolves around creating a home for young creative talent from Zaandam. During a period of at least one and a half year (July 2021 to October 2022), a group of 12 young entrepreneurial creatives from Zaandam, brought together by Ella John, Giovanni Tuinfort and Boga Barbosa, has their own space in Het HEM which they use for get-togethers and masterclasses with more established makers who serve as their role models. Participants are free to set out their own learning trajectory and organise all activities themselves. The group works towards two moments when they share their development and creations with the public:
With Homebase, Het HEM invites young local creatives to contribute to its development as a cultural institution of the 21st century.
Homebase connects the worlds of young multidisciplinary makers from Zaanstad with the works and artists of Het HEM. While Het HEM functions as a cultural meeting place for inspiration and creation, the Homebase members bring a new generation of contemporary artists to the building who are not yet familiar with Het HEM. Participants have their own space in Het HEM where they organise their own programmes and meetings. The aim is to support the creative community of Zaanstad by offering young artists a space and the opportunity to express new forms of contemporary art.
The group is working towards two moments when they will share their vision and creations with the public: Homebase Connects on October 29, 2021 and a Homebase festival in the summer of 2022. As a concept creator connected to CNCPT collective, Ella John is contributing to the development of Homebase. Giovanni Tuinfort, Enrique Rivera and Boga Barbosa support Ella in setting up the programme, recruiting participants and creating content for the communication about Homebase. Together they function as the core of Homebase. Follow @hem.homebase on Instagram to see more of Homebase.
Under the credo of “Each One Teach One”, Homebase members organise a series of conversations with makers from the creative industry from whom they want to learn about topics such as social media, PR, project management and personal growth. These conversations are hosted by Ahmed Mazel and Ella John and recorded as live video podcasts which will be released monthly from the end of 2021 via Het HEM's YouTube channel. Homebase members are present during the recordings to follow the live conversation and to talk with the guests afterwards.
EP.01 Introduction Homebase
EP.02 Multidisciplinary entrepreneurs in the fashion industry: Eben Badu & Faouzat Biera Faous
EP.03 Social media marketing & content creation: Semora Mangnoesing & Sophia Mulder
Ep.04 Entrepreneurship in the fashion and music industry: Ela vd Jeugd & Nevs
Ep.05 Finding your way in different disciplines: Kim Tuin & Guillaume Schmidt