In August, September and October of 2021 Boga Barbosa, Giovanni Tuinfort and Ella John invite their network of young local creatives to get to know Het HEM and each other. In addition, they brainstorm about possible projects they can set up together as Homebase. In these get-togethers, the concepts of the podcast series and the Homebase Connects event were created.

photo by: Merijn Koomen

initiator - Ella John
initiator - Giovanni Tuinfort
initiator - Boga Barbosa

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The Homebase participants set up a podcast in which Ahmed Mazel and Ella John talk to makers from the creative industry. In different episodes, they share knowledge on topics such as social media, pr, project management, and personal growth. The series gives an insight into how contemporary art develops and what young creatives are working on.⁠ The topics are focused on the knowledge and experience they would like to hand over to the next generations of multidisciplinary artists.

The goal of each podcast episode is to inspire the new generation of artists through the personal stories of entrepreneurs in the creative industry. Guest such as stylist and creative director Faouziat Biera, Eben Badu owner of TheNewOriginals, Ela vd Jeugd of Sony Music, visual artist Sophia Mulder and owner of fashion brand Patta Gee Schmidt are invited.

Host 1: Ahmed Mazel
Host 2: Ella John

Concept: Homebase
Preproduction: CNCPT
Creative Direction: Giovanni Tuinfort
Camera: Enrique Rivera
Creative Assistance: Merijn Koomen
Recording & Sound: Leeroy Molly

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Homebase Connects is a blend of different communities and art forms. Fashion, skate and music are combined into a one-day festival where especially young and local creatives are invited to network with established makers in the creative industry. In 2021 and 2022 Homebase Connects took place with DJ’s, live performances, a fashion market and an indoor skate pop up. In 2022 we collaborated with Live At The BBQ.

photo by: Andreah Amponsa

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The goal of the Homebase Music Talent Program is to give female artists the tools, knowledge and network to develop themselves and their musical career. We do this through coaching and masterclasses by female professionals in the music industry. In this way the talents can increase their self-awareness and learn to make their own choices.

participants: Fabienne D’Azavedo participants: Reanny Hortencia participants: Saïda Galadi

coach: Olga Zegers initiator:Ella John, CNCPT

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Three young locals with an interest in organizing events are the participants of the pilot event production program. Radhika, Esperanza and Matthew meet each other three times at Bureau Punt and Het HEM to discuss the topics: programming, production and promotion with Ghamte Schmidt of Bureau Punt and Ella. In the masterclasses they use the Homebase Connects x Live At The BBQ event as a starting point.

participant - Esperanza Margherita
participant - Radhika Kumar
participant - Matthew Brandsma

professional - Ghamte Schmidt, Bureau Punt
initiator - Ella John, CNCPT